Connecting modern day luxury with historic appeal.
A Midwest developer acquires a 1915 old paint manufacturing facility and dreams of a development that connects modern day luxury with historic appeal. Redeveloping the structure into a usable and safe hotel development took passion and careful planning, as it resides on one of the busiest streets in Madison, Wis. The $19 million hotel includes five stories of hotel space, meeting and convention areas, as well as a trendy community restaurant.
Unique to the project is that the original paint manufacturing facility needed to be converted, but also expanded. New needed to seamlessly merge with the old. This meant the expanded structure needed to have a low profile so that new floor elevations matched those that were existing, and that guests wouldn’t see or feel the difference. Floors also needed to be thin in order to minimize obstructions for mechanical, plumbing and electrical needs.